Motivation & Values

In no particular order:

• Web3 services and in particular wallets remain hard to use and inaccessible. Signing up to profile.io uses account abstraction and alongside unique IDno. and username setup, automates creation of smart contract accounts (initially Polygon and Solana) for holding identity assets and for payments, limited gas subsidy for skill badge issuance, web3 DNS record and if possible also automates soulbound nft staking - as again, staking is complex for the non-initiated.

• The internet is not at 'end game' in terms of architecture and sovereignty and an open source privacy preserving data architecture is required to avoid stasis and reach potential.

• User and Organisational data is not available across the internet or to the data owners and creators themselves.

• Current dominant platforms do not have a mechanism to enable both trusted and trustless interactions.

• Web3 identity is at its infancy and lacks useability and value propositions. Where digital ID is not government mandated, private companies are taking up the mantle but require careful design and incentivisation. Profile.io seems obvious and needed but no-one else has done it.

• Proof of Personhood and proof of experience can take many forms and build towards an effective identity algorithm. Identity is not an overt part of the brand. Profile is about user experience, user reward and value and is technology agnostic provided that the technology can integrate and unlock wider blockchain based / decentralised use cases - so DID/VC / Ethereum Attestion Service / Soul-bound NFTs are all fair game and user experience will encompass these different technologies - as most users simply do not care about a DID or POP.

• No current plans to issue a token but remains under review if can serve a genuine purpose. Others attempting this so far have largely fallen into traps of lack of usability or becoming only web3 native rather than looking to non-web3 users first. Incentivisation is though key and other incentivisation mechanics (borrowed from web2 'golden' era) will be used - eg gamification and open app/dapp frameworks).

Values

• Sovereignty of data

• OpenSource and abstracted where possible

• Decentralised where possible